Marketing, BA

Two electives chosen from among:

• ART 271 - Digital Design: Adobe Suite
• BUS 377 - Content Strategy for Social Media
• BUS 442 - Sport Marketing
• BUS 457 - Advanced Data Analysis and Decision Making /MBA 557 - Advanced Data Analysis and Decision Making
• BUS 463 - Philanthropy Principles and Applied Fundraising Strategies /MBA 573 - Philanthropy Principles and Applied Fundraising Strategies 
• COMM 230 - Emerging Media and Culture
• COMM 334 - Strategic Communication
• COMM 425 - Impact and Cause Communication
• COMM 454 - Advanced Strategic Communication
• ENG 434 - Professional Writing and Editing
• MATH 303 - Probability and Statistics I

Notes:

Students must have a minimum major GPA of 2.25 to graduate with the marketing major.

BUS 240  meets the MATH 138  requirement under Step 2: Build Foundational Skills of the Pendle Hill Core .
ECON 202  meets the Social Institutions and Kingdom requirement of Step 4: Life for the Kingdom of the Pendle Hill Core .  
BUS 281  meets the CORE 200  requirement under Step 4: Life for the Kingdom of the Pendle Hill Core .

If a student is pursuing marketing as the primary major, an internship is required. If a student is pursuing dual majors within the Division of Business and Technologies that require internships, only one internship would be required to fulfill that requirement in each major.