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Nov 21, 2024
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BUS 417 - Marketing Management (3)
This course is designed to delve into the management decision-making process of marketing. Students will explore targeting and segmenting of markets. Discussions of branding, services, product life cycles, and channel distribution options will be linked to a firm’s competitive strategies. Focus will also include marketing communications, advertising, and customer relationships. Students will learn to identify the criticisms of marketing, the impact of consumerism, and the role of ethics in marketing strategy.
Prerequisite(s): BUS 311.
Offered each semester.
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