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Nov 22, 2024
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BUS 442 - Sport Marketing(3)
This course will examine the historical development, current practices, and future trends of marketing sport. An analysis of key marketing strategies and concepts will be studied from a sport manager’s perspective. Topics include promotions and public relations, sport consumer behavior, strategic market planning, marketing information management, marketing communications, and sponsorship.
Prerequisite(s): BUS 311 or permission of the instructor.
Cross-listed with SMGT 442.
Offered Spring 2015 and alternate Spring semesters.
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