2013-2014 Undergraduate Catalog 
    
    Sep 28, 2020  
2013-2014 Undergraduate Catalog [ARCHIVED CATALOG]

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MMP 329 - Sales and Marketing

(3)
The purpose of this course is to introduce the student to the field of professional selling and its relationship to marketing. This course will develop the fundamental concepts of sales that students heading for a career in marketing must understand. The impact the organization’s sales function has on customer relationships will be addressed. Students will gain an understanding of the importance of ethics and Christian values in the world of professional selling.

This course is open only to students registered in the MMP program.



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