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Dec 22, 2024
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MMP 327 - Media Marketing(3)
Beginning with an overview of electronic commerce, students will become familiar with the processes of eBusiness. From electronic storefronts to B2B commerce, supply chain and value chains will be explored. Strategies that take an organization from the “mortar to click” operation will be examined. Emphasis will be placed on the use of new and emerging media technologies as a strategic component of the marketing mix. Casework and field studies of successful eBusinesses will focus on comparing and contrasting consumer behavior, customer relationships, promoting and selling, eTransactions, and the legal and ethical issues in eBusiness compared to the traditional marketplace.
This course is open only to students registered in the MMP program.
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