2013-2014 Undergraduate Catalog 
    
    Oct 01, 2020  
2013-2014 Undergraduate Catalog [ARCHIVED CATALOG]

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MMP 325 - Marketing Management

(3)
This course is designed to delve into the management decision-making process of marketing. Students will explore targeting and segmenting of markets. Discussions of branding, services, product life cycles, and channel distribution options will be linked to a firm’s competitive strategies. Focus will also include marketing communications, advertising, and customer relationships. Students will learn to identify the criticisms of marketing, the impact of consumerism, and the role of ethics in marketing strategy.

This course is open only to students registered in the MMP program.



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