2013-2014 Undergraduate Catalog 
    
    Sep 20, 2020  
2013-2014 Undergraduate Catalog [ARCHIVED CATALOG]

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MMP 323 - Introduction to Marketing

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This course is the study of the basic concepts of marketing. It is designed to view marketing from the perspectives of the consumer and the company. Students will explore the concept of the marketing mix (the four Ps: product, price, promotion, and place) through text, lectures, and case studies. Course work will include understanding consumer buying behavior, ethical marketing practices, and diversity issues in marketing.

This course is open only to students registered in the MMP program.



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