2010-2011 Undergraduate Catalog: July addendum 
    
    Mar 02, 2025  
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2010-2011 Undergraduate Catalog: July addendum [ARCHIVED CATALOG]

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BUS 417 - Marketing Management and Strategy

(3)
Marketing from the viewpoint of the marketing manager. Focus is on strategic planning in marketing. The course will examine strategic marketing problems, as well as functional marketing problems faced by enterprises.

Prerequisite(s): BUS 311

Offered each Spring.


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