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Nov 23, 2024
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BUS 377 - Content Strategy for Social Media (3)
This course will introduce students to the use of content strategy to plan, develop, and manage persuasive media content that achieves an organization’s objectives. Students will compare and contrast inbound and outbound marketing techniques, promoting versus selling, and address legal and ethical issues in the field. Students will create a blog website, learn interactive media concepts, project development, software tools, social media for professional use, search engine optimization, and analytics.
Prerequisite(s): COMM 110.
Cross-listed with COMM 377.
Offered each semester.
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