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Nov 23, 2024
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BUS 329 - Sales and Marketing (3)
The purpose of this course is to introduce the student to the field of professional selling and its relationship to marketing. This course will develop the fundamental concepts of sales that students heading for a career in marketing must understand. The impact the organization’s sales function has on customer relationships will be addressed. Students will gain an understanding of the importance of ethics and Christian values in the world of professional selling.
Cross-listed with MGMT 329.
Offered each semester.
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