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Nov 24, 2024
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BUS 419 - Sales Management (3)
This course is concerned specifically with the management of an outside sales force and its activities. It includes the nature of personal selling; relationship selling; team selling; strategic planning at the sales force level and the marketing level; organizing, staffing, and training a sales force; directing sales force operations; sales planning; and evaluating sales performance. This course is strongly recommended for students who intend to have careers in the area of sales management.
Prerequisite(s): BUS 311.
Offered each Spring.
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