Two electives chosen from among:

• ART 271 - Digital Design: Adobe Suite
• BUS 377 - Content Strategy for Social Media
• BUS/SMGT 442 - Sport Marketing  
• BUS 457/MBA 557 - Business Intelligence for Managers and Organizations  
• BUS 463/MBA 573 - Philanthropy Principles and Applied Fundraising Strategies  
• COMM 230 - Mass Media and Society
• COMM 334 - Public Relations
• COMM 410 - Persuasion
• COMM 425 - Public Relations Crises and Campaigns
• COMM 454 - Advanced Public Relations Writing
• ENG 434 - Professional Writing and Editing
• MATH 303 - Probability and Statistics I

Notes:

Students must have a minimum major GPA of 2.25 to graduate with the marketing major.

BUS 240  meets the MATH/PSYC 140 requirement under the Foundational Skills (Quantitative Reasoning) component of the General Education program. ECON 202  meets the Understanding Persons in Society, in the Engaging in Human Experience requirements of the General Education program.

If a student is pursuing marketing as the primary major, an internship is required. If a student is pursuing dual majors within the Department of Business and Technologies that require internships, only one internship would be required to fulfill that requirement in each major.