2011-2012 Undergraduate Catalog 
    
    May 18, 2024  
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2011-2012 Undergraduate Catalog [ARCHIVED CATALOG]

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BUS 417 - Marketing Management and Strategy

(3)
Marketing from the viewpoint of the marketing manager. Focus is on strategic planning in marketing. The course will examine strategic marketing problems, as well as functional marketing problems faced by enterprises.

Prerequisite(s): BUS 311.

Offered each Spring.


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