Graduate Catalog 2020-2021 
    
    Apr 18, 2024  
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Graduate Catalog 2020-2021 [ARCHIVED CATALOG]

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LEAD 613 - Marketing Management

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This course covers management of the marketing function in business and non-profit enterprises. Topics include market environmental analysis and marketing planning, strategy, and control. Development and management of marketing programs is explored through the case method. Cross-listed with MBA 613.


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