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May 03, 2024
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COMM 334 - Public Relations (3)
This course introduces students to the theory and principles of public relations through principles, theories, and practical applications including, but not limited to, the preparation of press releases, radio and television spots, and promotional campaigns. Content includes the history and styles of public relations, developing and implementing programs, and the ethics, accountability, and roles of public relations practitioners.
Prerequisite(s): COMM 110 or permission of the instructor.
Offered each Fall.
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