2013-2014 Undergraduate Catalog 
    
    Apr 20, 2024  
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2013-2014 Undergraduate Catalog [ARCHIVED CATALOG]

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BUS 417 - Marketing Management and Strategy

(3)
Marketing from the viewpoint of the marketing manager. Focus is on strategic planning in marketing. The course will examine strategic marketing problems, as well as functional marketing problems faced by enterprises.

Prerequisite(s): BUS 311.

Offered Spring 2014 and alternate Spring semesters.


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