SMGT 442 - Sport Marketing

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This course will examine the historical development, current practices, and future trends of marketing sport. An analysis of key marketing strategies and concepts will be studied from a sport manager's perspective. Topics include promotions and public relations, sport consumer behavior, strategic market planning, marketing information management, marketing communications, and sponsorship.

Prerequisite(s): BUS 311 or permission of the instructor.

Cross-listed with BUS 442.

Offered each Fall.

This course information is from the 2017-2018 Undergraduate Catalog. View this catalog.