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BUS 415 - Consumer Behavior

Introduction to the study and analysis of the decision-making processes and behaviors consumers use in satisfying needs and wants in relation to the marketing environment shaped by marketing practices of organizations. Focus is from the viewpoint of the marketing manager and what he/she needs to know in order to be more effective in meeting consumer needs.

Prerequisite(s): BUS 311.

Offered each Fall.

This course information is from the 2017-2018 Undergraduate Catalog. View this catalog.