(3)This course is an introduction to the research process as it relates to the marketing function within an organization. Special emphasis is placed on human aspects of the research effort and ethical standards for researchers. The student is introduced to survey, field, and experimental research designs. Subjects examined include problem definition, sample selection techniques, data collection, analysis, and presentation.
Prerequisite(s): BUS 311.
Offered Spring 2021 and alternate Spring semesters.
This course information is from the 2023-2024 Undergraduate Catalog. View this catalog.