(3)This course is the study of the basic concepts of marketing. It is designed to view marketing from the perspectives of the consumer and the company. Students will explore the concept of the marketing mix (the four Ps: product, price, promotion, and place) through text, lectures, and case studies. Course work will include understanding consumer and business buying behavior, customer-driven marketing strategies, marketing channel design, and management as well as ethical marketing practices.
Cross-listed with MGMT 311.
Offered each semester.
This course information is from the 2018-2019 Undergraduate Catalog. View this catalog.